Eight Principles

The Main Principles

The Main Street Four Point Approach is guided by eight, time tested principles that are necessary for the success of the Main Street Greenwood Program. These principles are provided by the National Trust Main Street Center:


Main Street cannot just have one single focus. For successful, sustainable, long-term revitalization, a comprehensive approach, including activity in each of Main Street's Four Points, is essential.


Main Street works one step at a time. Revitalization starts with the basic, simple ideas that showcase the start of new things. As awareness increases and public confidence increases, revitalization projects can become more complex. This incremental change is what leads to much longer-lasting and dramatic positive change in the Main Street District.


Main Street is a true grass roots program. Community leaders must have the will and desire to mobilize local resources and talent by encouraging investment into the Main Street District. Only local leadership can produce long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.


Both the public and private sectors have a vital interest in the district and must work together to achieve common goals of Main Street's revitalization.

Identifying & Capitalizing on Existing Assets

Main Street districts are unique and must capitalize on these unique characteristics and assets. These local assets must serve as the foundation for all aspects of the revitalization program.


Emphasize quality over quantity in every aspect of the revitalization program. Often times, budgets may hinder quality and reinforce a negative image of the Main Street District. Therefore, concentration must be placed on quality instead of quantity.


Change means engaging in better business practices, altering ways of thinking, and improving the physical appearance of the commercial district. A carefully planned Main Street Program will help shift public perceptions and practices to support and sustain the revitalization process.


Main Street must show visible results that can only come from completing projects. Small projects at the beginning of the program pave the way for larger ones as the revitalization effort matures, and that constant revitalization activity creates confidence in the Main Street Program and ever-greater levels of participation.